For any e-commerce site, online customers expect their financial information to be transmitted securely. Many customers will complete the transaction only if they can see that it is secure. Increasingly, Internet users also expect encryption of all confidential information, such as medical records and personal identification information. These expectations mean that on the part of Internet users, the demand for SSL certificates is strong and growing.
The benefits to you are significant. SSL certificates are a high-margin product that’s easy to sell, and once your customer installs it there is seldom any need for maintenance.
